One of the greatest barriers to sharing the Christian faith is not a lack of sincerity. It is a lack of clarity. Many people who need to hear the gospel never truly receive it because the words used to describe it simply do not connect. This is a challenge every believer faces, and it is worth taking seriously.
Imagine someone bursting into a crowded room, urgently warning everyone of a fire, but speaking in a language no one understands. The message is real. The danger is real. But no one moves because no one can understand what is being said.
That is often what happens when Christians share their faith using language that only makes sense inside the church. The message of salvation is urgent and true, but if it is delivered in words that carry no meaning to the listener, it will not land.
As Paul writes in 2 Corinthians 5:20, "Therefore, we are ambassadors for Christ, God making His appeal through us. We implore you on behalf of Christ, be reconciled to God." - 2 Corinthians 5:20 English Standard Version (ESV)
Ambassadors do not speak in their own language and expect the other party to figure it out. They translate.
Words like "saved," "born again," "repent," and "accept Christ" are deeply meaningful to those who have grown up in the church. But to someone who has never opened a Bible, these phrases can sound confusing, strange, or even off-putting.
Consider the phrase "born again." To someone outside the church, that phrase sounds like it could be describing reincarnation. Or consider "accept Christ as your personal Savior." If someone does not understand what sin is, they have no framework for understanding what they need saving from, or why they would need a Savior at all.
The problem is not the truth behind the words. The problem is that the words themselves do not communicate that truth to people who have never heard them before.
There is an important distinction between simply transmitting a message and actually translating it. Transmitting means saying the words. Translating means making sure the meaning gets through.
In 1956, five American missionaries gave their lives trying to reach the Huaorani people of Ecuador, a tribe known for killing any outsider who entered their territory. Jim Elliot, Pete Fleming, Ed McCully, Nate Saint, and Roger Youderian were all speared to death on a small beach along the Curaray River.
What happened next is remarkable. Jim Elliot's wife, Elisabeth, and Nate Saint's sister, Rachel, went to live among the very people who had killed their loved ones. They stayed for thirty years, learning the language and translating the Bible into Huaorani.
One of the greatest challenges they faced was translating the concept of forgiveness. The Huaorani had no cultural framework for it. Their way of life was built on revenge. So Rachel Saint found a different way to explain it. She taught them that Jesus could "wash their hearts." That phrase carried the meaning where the word "forgiveness" could not.
One of the men who had participated in the killings, a man named Mincaye, later became a church leader. He said, "I am getting older now. I am looking forward to seeing Jim and Nate and the others in heaven soon. What we did on that beach that day was a terrible thing. But Jesus has washed our hearts."
That is what it means to translate the message.
There is another layer to this problem that is easy to overlook. It is not just unchurched people who can miss the meaning of the gospel. People who have sat in church for years can become so familiar with the language that they stop truly hearing it.
Just as the body can develop an immunity to a medicine through repeated exposure, people can become immune to the gospel through repeated exposure to its words without ever truly receiving its meaning. They hear the call to "receive Christ" week after week and assume they have already done so, when in reality they have only agreed that Jesus probably existed.
Jesus Himself warned about this. In Matthew 7:22-23, He says, "On that day many will say to me, 'Lord, Lord, did we not prophesy in your name, and cast out demons in your name, and do many mighty works in your name?' And then will I declare to them, 'I never knew you; depart from me, you workers of lawlessness.'" - Matthew 7:22-23 English Standard Version (ESV)
Knowing the words is not the same as knowing Jesus.
Here are some common faith terms and ways to explain them in everyday language that people can actually understand and connect with.
Jesus was a master at this. He did not use religious jargon to explain eternal truth. He talked about thirst, farming, lost sheep, a wayward son, and roads that lead in different directions. He met people where they were and used the language of their daily lives to point them toward God.
When He spoke to the Samaritan woman, He talked about water. When He spoke to Nicodemus, He introduced the idea of being "born again" as something entirely new, not a worn-out phrase but a fresh and startling image. When He described His relationship with His followers, He used grapevines, wheat fields, and shepherds.
Paul prayed for the same ability. In Ephesians 6:20, he asks believers to pray "that I may declare it boldly, as I ought to speak." - Ephesians 6:20 English Standard Version (ESV). And in Colossians 4:4, he asks that he might "make it clear, which is how I ought to speak." - Colossians 4:4 English Standard Version (ESV)
Clarity and boldness together. That is the goal.
There is a chasm between people who are spiritually lost and the life that is available to them in Jesus Christ. You are called to be the bridge. Not by having all the answers, but by learning to speak in a way that people can actually hear.
People are not always rejecting Jesus. Often, they have simply never heard the gospel explained in words that made sense to them. As the parable of the sower reminds us, when the seed lands in good soil and is truly understood, it produces an extraordinary harvest. The seed is the same. What changes is whether it actually gets through.
This week, think about one person in your life who does not yet know Jesus. Before you speak to them about faith, take time to consider the words you would normally use and ask yourself whether those words would actually mean anything to them.
Practice explaining the gospel without using any traditional church language. Try to describe sin, rescue, and trust in plain, everyday terms that connect to real life experiences your friend or family member would recognize.
Ask yourself these questions as you prepare:
The gospel has not lost its power. But it must be spoken in a language the listener can understand. That is not a compromise of the message. It is faithfulness to it.